The Seed Award is a targeted package of support, including coaching sessions and a small bursary to enable artists to research and develop a particular project or take the next step in their creative journey.

In this Q&A, we speak to Seed Award 2025 winner Yasmin Rai, an interdisciplinary artist, musician, and writer. She is currently completing her debut avant-pop album, incorporating experimental sound design with classical and electronic influences.

How would you describe your creative process?

I start by identifying the “red thread” that holds a piece of music or sonic composition together. The rest is usually highly intuitive, and the lyrics in my songs seem to come from a deeply subconscious space that I try to lean into and work with as much as possible.

What role does technology or experimentation play in your composition process?

I love working with really far-reaching technologies like code on platforms such as SuperCollider, pulling data from archives and documents, and processing field recordings or niche samples from found sounds that I come across in daily life.

If your music had a visual identity or colour palette, what would it be?

It would definitely be very elemental, with natural themes like sand, water, lightning, and stars. I’m really drawn to recurring thematic ideas; at the moment it’s statues depicting water nymphs, Venusian figures, bronze works and marble.