Audience Development Incubator

Sound and Music’s Audience Incubator Programme is producing some of the most innovative ideas that are the future of the music and tech industries”
– Dave Castell, Global Head Of Marketing & Brand Partnerships, Entertainment at Microsoft, Trustee at Sound and Music

Sound and Music runs the UK's only incubator for innovation in making, marketing and listening to new music. The project was founded to support artists, promoters, organisations and technologists to test and develop new ways to generate audiences and income for new music.

Applications to the Incubator are currently closed.

The incubator was specifically founded in order to support early stage ideas whether they come from major organisations or individual artists. Each of the incubator projects tests a new idea with the support of Sound and Music to share their learning with the wider community.

On the blog: arts and culture projects using iBeacons.

Find out more about our current projects here 

Feel free to ask questions and talk to the team as you develop your ideas. You can contact us either by email on or call on 020 7759 1800.


Find out more this and other audience development projects from Sound and Music on The Sampler blog.


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