Audience Labs is an experiment in growing, engaging and diversifying audiences for new music.
Previously known as the Incubator, Audience Labs was re-imagined as a way of projects working together to experiment. As the Sound and Music Audience Development Programme grows, Audience Labs is transitioning from a programme to a series of one off experiments. These bigger experiments will explore the issues pertaining to the broader scope of new music audiences and will share their findings.
Stay tuned for developments with the programme.